As 2025 approaches, the internet is abuzz with discussions on various topics. As a curious individual, I enjoy exploring articles across different subjects. This year, I’ve encountered significant themes, particularly regarding how global economics have been dramatically influenced by leaders through various forms of conflict. Technologies, especially artificial intelligence (AI), have transformed our daily lives, leading to concerns about job security, the need to adapt to rapid trends, and evolving work methodologies. Navigating the business landscape today is more challenging than ever, with complex factors that vary across different industries.
The Intersection of Design and Technology
But how do these developments relate to design? Reflecting on my experience as a UX designer, I realize that not much has changed in the design field, particularly in my hometown of Hong Kong. The principles, methodologies, and daily tasks remain largely the same within the digital realm. However, design and designers possess far more potential than merely manipulating pixels or introducing new gestures for digital devices. With the relentless pace of technological advancement, it is evident that many people have already adapted to this digital environment. For instance, individuals have developed strong connections with specific icons and hand gestures used in digital interfaces. Today, AI can even create ready-to-use interfaces. Does this mean that the value of design is diminishing?
The Evolving Role of Designers
In this era of complex social development, it is believed that designers can create new value for businesses. Numerous examples around the world demonstrate that thoughtful design can lead to larger, more sustainable impacts. Tracing back in time, we can identify a few business models exemplifies how thoughtful design can create user-friendly experiences, foster community, and disrupt traditional business models:
- Airbnb: Airbnb transformed the hospitality industry by allowing individuals to rent out their homes or rooms to travelers. This peer-to-peer model not only provides affordable accommodation options but also creates unique experiences for guests. By prioritizing design that fosters trust and community, Airbnb has become a leading player in the hospitality sector, disrupting traditional hotel models and creating a new market for short-term rentals with refurbished spaces.
- IKEA: IKEA’s design strategy focuses on sustainability and functionality. By using flat-pack designs, they reduce shipping costs and waste. Their commitment to sustainable materials and practices resonates with environmentally conscious consumers, making them a leader in the furniture industry.
- Uber: Uber revolutionized the transportation industry by introducing a ride-sharing model that connects drivers with passengers through a mobile app. This innovative approach has made transportation more accessible and convenient. Uber has set a new standard for how people think about mobility.
These examples illustrate that design is not merely about aesthetics; it is about creating meaningful solutions that address current challenges while promoting sustainability.
Conclusion
As we navigate this rapidly changing landscape, the role of design in business becomes increasingly vital. Designers have the potential to drive innovation and sustainability, creating products and services that resonate with consumers and contribute positively to society. The future of design is not only about adapting to new technologies but also about leveraging them to create a better world.
For those interested in exploring this topic further, I recommend the inspirational book “Expand: Stretching the Future by Design.” You can find more information here. This book delves into how design can shape our future, offering insights and strategies for harnessing the power of design in a rapidly evolving world.
